In today’s business landscape it isn’t enough to ignore the impact technology is having on how we work, play and tell our brand story. Though it can be daunting to keep up with the new technologies which are entering our market everyday, that doesn’t mean you can’t harness its power to get the best results in your business today. Virtual reality (VR) is one of these emerging technologies and, if properly integrated within your business, can add value by increasing KPIs and reducing costs.
Here are some of the ways you can use VR in your business.
VR conferencing makes it easier for teams located in different parts of the world to communicate in an effective manner. Virtual spaces open the door to more immersive communication experiences and has been proven to give users a higher level of information retention. Outside of investing in quality VR headsets, a private conferencing experience can be developed as a stand alone application. This gives employees and clients the ability to meet privately with, for example a customer service officer, within a comfortable environment branded by the service provider.
Issues within the workplace are common and include everything from bullying by co-workers to abusive customers. Through Virtual Reality experiences it is possible to recreate stressful scenarios, or replicate the view of a staff member who suffers from depression, in order to help raise awareness within the workplace environment. Employees may also be prepared for stressful environments by first immersing them within simulated experiences using Virtual Reality.
Depending on the business, you will at times need to enroll your new employees in training sessions to ensure their knowledge and skills are up to date. Training sessions can be very time consuming and resource intensive. Having a Virtual Reality simulation allows employees to complete certain time or resource intensive activities, either at the workplace or at home. Results have been shown to be much higher in terms of information retention, due to the alien environment the content is being delivered in.
There is no such thing as a tried and true way of interviewing for suitable candidates. Some of the hardest qualities to interview for are resilience, compassion and emotional intelligence. With Virtual Reality there is the capability to create immersive environments which replicate predetermined experiences to cause certain reactions in the viewer. Technology is also becoming available for head tracking and even eye tracking, where data can be collected with precise results. This may be extreme but it offers a look into the near future of interviewing job candidates.
In closing, yes VR can offer tremendous value within a business. From interviews to team training, these are only a few of the useful scenarios where VR can bring value to your business and workplace.
If you are interested in pursuing this technology further, or have potential ideas which you would like to explore, we would love to hear from you. Please contact us via the details provided at the bottom of this page to take the next step.